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Services marketing: Operation, management and strategy

Clow, Kenneth E.

Services marketing: Operation, management and strategy - 2nd - New Delhi: Biztantra (Dreamtech Press) ©2003 - xii, 460p.

ISBN: 9788177223767

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.81 / CLO

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Services marketing: Operation, management and strategy

GCET Library
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