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Strategic marketing management: Text and cases

Mathur, U. C.

Strategic marketing management: Text and cases - 1st - New Delhi: Macmillan, ©2006 - xvi, 296p.

ISBN: 9781403931009

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / MAT

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Strategic marketing management: Text and cases

GCET Library
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