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Strategic brand management: Building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management: Building, measuring and managing brand equity - New Delhi: Pearson Education, ©2008 - 714p.

ISBN: 9788131719770

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.4012 / KEL

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Strategic brand management: Building, measuring and managing brand equity

GCET Library
Online Public Access Catalog