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Marketing ROI: The path to campaign, customer and corporate profitability

Lenskold, James D.

Marketing ROI: The path to campaign, customer and corporate profitability - 1st - New Delhi: Tata McGraw-Hill, ©2004 - xiv, 268p.

ISBN: 9780070594180

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / LEN

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GCET LibraryOnline Public Access Catalog

Marketing ROI: The path to campaign, customer and corporate profitability

GCET Library
Online Public Access Catalog