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Services marketing: Integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing: Integrating customer focus across the firm - 4th - New Delhi: Tata McGraw-Hill, ©2008 - xxix, 743p.

ISBN: 9780070660076

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.81 / ZEI

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Services marketing: Integrating customer focus across the firm

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