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Consumer behavior and marketing strategy

Peter, J. Paul

Consumer behavior and marketing strategy - 7th - New Delhi: Tata McGraw-Hill, ©2007 - xvi, 579p.

ISBN: 9780070601581

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8342 / PET

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GCET LibraryOnline Public Access Catalog

Consumer behavior and marketing strategy

GCET Library
Online Public Access Catalog