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Brand positioning: Strategies for competitive advantage

Sengupta, Subroto

Brand positioning: Strategies for competitive advantage - 2nd - New Delhi: Tata McGraw-Hill, ©2007 - xiv, 292p.

ISBN: 9780070581593

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 / SEN

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Brand positioning: Strategies for competitive advantage

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