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Consumer behavior: A strategic approach

Assael, Henry

Consumer behavior: A strategic approach - New Delhi: Biztantra (Dreamtech Press) ©2007 - xxxii, 673p.

ISBN: 9788177225211

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8342 / ASS

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Consumer behavior: A strategic approach

GCET Library
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