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Advertising management: Concepts and cases

Mohan, Manendra

Advertising management: Concepts and cases - 26th - New Delhi: Tata McGraw-Hill, ©2008 - xi, 418p.

ISBN: 9780074517802

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / MOH

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Advertising management: Concepts and cases

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