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Strategic marketing management: A means-end approach

Parry, Mark E.

Strategic marketing management: A means-end approach - New Delhi: Tata McGraw-Hill, ©2007 - ix, 275p. - The McGraw-Hill Executive MBA Series .

ISBN: 9780070486881

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / PAR

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Strategic marketing management: A means-end approach

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