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Principles of advertising and IMC

Duncan, Tom

Principles of advertising and IMC - 2nd - New Delhi: Tata McGraw-Hill, ©2007 - xxii, 733p.

ISBN: 9780070601598

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / DUN

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Principles of advertising and IMC

GCET Library
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