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Marketing research: Concepts and cases

Cooper, Donald R.

Marketing research: Concepts and cases - 1st Reprint - New Delhi: Tata McGraw-Hill, ©2006 - xxii, 771p.

ISBN: 9780070600911

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / COO

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Marketing research: Concepts and cases

GCET Library
Online Public Access Catalog