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Marketing management: Text and cases

Lal, Rajiv

Marketing management: Text and cases - 14th - New Delhi: Tata McGraw-Hill, ©2011 - xiii, 812p.

ISBN: 9780070603950

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / LAL

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Marketing management: Text and cases

GCET Library
Online Public Access Catalog