TY  - BOOK
AU  - Varshney, R. L.
AU  - Gupta, S. L.
TI  - Marketing and management: Text and cases
SN  - 9788180543388
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - S. Chand
KW  - Management
ER  -