TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Kurtz, David L.
TI  - Services marketing: Operation, management and strategy
SN  - 9788177223767
U1  - 658.81 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra (Dreamtech Press)
KW  - Management
ER  -