TY  - BOOK
AU  - Cutlip, Scott. M.
AU  - Center, Allen H.
AU  - Broom, Glen M.
TI  - Effective public relations
SN  - 9788177586497
U1  - 659.2 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
ER  -