TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
AU  - Mookerjee, Amit
TI  - Consumer behavior: Building marketing strategy
SN  - 9780070600867
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -