TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing: Integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.81 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -