TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: A global-managerial approach
SN  - 9780070620186
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -