TY  - BOOK
AU  - Rackham, Neil
AU  - DeVincentis, John R.
TI  - Rethinking the sales force: Redefining selling to create and capture customer value
SN  - 9780070594135
U1  - 658.81 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -