TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: Concepts and strategies
SN  - 9788177225204
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Biztantra (Dreamtech Press)
KW  - Management
ER  -