TY  - BOOK
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Marketing research: Concepts and cases
SN  - 9780070600911
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -