TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Das, Satyabhushan
TI  - Marketing research: An applied orientation
SN  - 9788131731819
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
ER  -