TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Kapoor, Avinash
TI  - Marketing management: An innovative approach to learning and teaching
SN  - 9788131510162
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Management
ER  -