TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: Global perspective, Indian context
SN  - 9781259026416
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Management
ER  -