TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management: Text and cases
SN  - 9780070603950
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
ER  -