TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J.
AU  - Strunk, Daniel P.
TI  - Customer relationship management
SN  - 9788131505182
U1  - 658.802 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning
KW  - Management
ER  -