TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Narayandas, Das
AU  - Seshadri, D. V. R.
TI  - Business market management (B2B): Understanding, creating and delivering value
SN  - 9788131731635
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
ER  -