TY  - BOOK
AU  - Zeithaml, V. A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing: Integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.81 
PY  - 2015///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Management
ER  -