TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
AU  - Kumar, S. Ramesh
AU  - Collaboration with: Wisenblit, Joseph
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
ER  -