TY  - BOOK
AU  - Krishnamacharyulu, C. S. G.
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: Text and cases
SN  - 9788131732632
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
ER  -