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		Textbook of marketing management by Mathur, U. C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Galgotia Publications, ©2006 Availability: Items available for reference: GCET LIBRARY: Not for loan (1)Call number: 658.8 MAT. Add to cart (remove)

		Strategic marketing management: Text and cases by Mathur, U. C Edition: 1st Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Macmillan, ©2006 Availability: Items available for reference: GCET LIBRARY: Not for loan (1)Call number: 658.8 MAT. Add to cart (remove)