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Services marketing: Integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, ©2008
Availability: Items available for reference: GCET LIBRARY: Not for loan (1)Call number: 658.81 ZEI.

Services marketing: Integrating customer focus across the firm by
  • Zeithaml, V. A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
  • Pandit, Ajay
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw-Hill, ©2015
Availability: Items available for loan: GCET LIBRARY (1)Call number: 658.81 ZEI.

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