Marketing management: Text and cases by
- Lal, Rajiv
- Quelch, John A
- Rangan, V. Kasturi
Edition: 3rd Reprint
Material type: 
Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Tata McGraw-Hill, ©2006
Availability: Items available for reference: GCET LIBRARY: Not for loan (1)Call number: 658.8 LAL.
