000 00437nam a2200157Ia 4500
003 OSt
008 181001s2018 xx 000 0 und d
020 _a9788131719770
082 _a658.4012
_bKEL
100 _aKeller, Kevin Lane
245 0 _aStrategic brand management:
_bBuilding, measuring and managing brand equity
260 _bPearson Education,
_aNew Delhi:
_c©2008
300 _a714p.
650 _aManagement
942 _2ddc
_cREF
999 _c4416
_d4416