000 00528nam a2200205Ia 4500
003 OSt
008 181001s2018 xx 000 0 und d
020 _a9780070600867
082 _a658.8342
_bHAW
100 _aHawkins, Del I.
245 0 _aConsumer behavior:
_bBuilding marketing strategy
250 _a9th
260 _bTata McGraw-Hill,
_aNew Delhi:
_c©2008
300 _axxv, 867p.
650 _aManagement
700 _aBest, Roger J.
700 _aConey, Kenneth A.
700 _aMookerjee, Amit
942 _2ddc
_cREF
999 _c4890
_d4890