| 000 | 00460nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 181001s2018 xx 000 0 und d | ||
| 020 | _a9780070581944 | ||
| 082 |
_bBEL _a659.1 |
||
| 100 | _aBelch, George E. | ||
| 245 | 0 |
_aAdvertising and promotion: _bAn integrated marketing communication perspective |
|
| 250 | _a6th | ||
| 260 |
_bTata McGraw-Hill, _aNew Delhi: _c©2008 |
||
| 300 | _axxvi, 779p. | ||
| 650 | _aManagement | ||
| 942 |
_2ddc _cREF |
||
| 999 |
_c5111 _d5111 |
||