000 00465nam a2200169Ia 4500
003 OSt
008 181001s2018 xx 000 0 und d
020 _a9780070486881
082 _a658.8
_bPAR
100 _aParry, Mark E.
245 0 _aStrategic marketing management:
_bA means-end approach
260 _bTata McGraw-Hill,
_aNew Delhi:
_c©2007
300 _aix, 275p.
440 _aThe McGraw-Hill Executive MBA Series
650 _aManagement
942 _2ddc
_cREF
999 _c5292
_d5292