000 00391nam a2200145Ia 4500
003 OSt
008 181001s2009 xx 000 0 und d
082 _a658.8
_bWES
100 _aWest, Douglas C.
245 0 _aStrategic marketing:
_bCreating competitive advantage
260 _aNew Delhi:
_bOxford University Press,
_c©2009
300 _axxvi, 585p.
650 _aManagement
942 _2ddc
_cBK
999 _c6037
_d6037