000 00482nam a2200193Ia 4500
003 OSt
008 181001s2011 xx 000 0 und d
020 _a9780070603950
082 _a658.8
_bLAL
100 _aLal, Rajiv
245 0 _aMarketing management:
_bText and cases
250 _a14th
260 _bTata McGraw-Hill,
_aNew Delhi:
_c©2011
300 _axiii, 812p.
650 _aManagement
700 _aQuelch, John A.
700 _aRangan, V. Kasturi
942 _2ddc
_cREF
999 _c7096
_d7096