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Marketing ROI: The path to campaign, customer and corporate profitability

By: Material type: TextTextPublication details: Tata McGraw-Hill, New Delhi: ©2004Edition: 1stDescription: xiv, 268pISBN:
  • 9780070594180
Subject(s): DDC classification:
  • 658.8 LEN
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Item type Current library Collection Call number Status Date due Barcode
Reference Books Reference Books GCET LIBRARY MBA MBA 658.8 LEN (Browse shelf(Opens below)) Not for loan 040199

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