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Services marketing: Integrating customer focus across the firm

By:

Zeithaml, Valarie A

Contributor(s):

Material type: Text

Text

TextPublication details: Tata McGraw-Hill, New Delhi: ©2008Edition: 4thDescription: xxix, 743pISBN:

9780070660076

Subject(s):

Management

DDC classification:

658.81 ZEI

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	GCET LIBRARY MBA	MBA	658.81 ZEI (Browse shelf(Opens below))	Not for loan		040271

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Previous	658.81 STI Sales management: Decision, strategy and cases	658.81 STI Sales management: Decision, strategy and cases	658.81 STI Sales management: Decision, strategy and cases	658.81 ZEI Services marketing: Integrating customer focus across the firm	658.81 ZEI Services marketing: Integrating customer focus across the firm	658.812 KIN Customer relationship management: Getting it right	658.812 KIN Customer relationship management: Getting it right	Next

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