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Consumer behavior: A strategic approach

By:

Assael, Henry

Material type: Text

Text

TextPublication details: Biztantra (Dreamtech Press) New Delhi: ©2007Description: xxxii, 673pISBN:

9788177225211

Subject(s):

Management

DDC classification:

658.8342 ASS

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Holdings ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	GCET LIBRARY MBA	MBA	658.8342 ASS (Browse shelf(Opens below))	Not for loan		040476
Reference Books	GCET LIBRARY MBA	MBA	658.8342 ASS (Browse shelf(Opens below))	Not for loan		028109

Browsing GCET LIBRARY shelves, Shelving location: MBA, Collection: MBA Close shelf browser (Hides shelf browser)

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Previous	658.812 KIN Customer relationship management: Getting it right	658.82 BAT Skills for sales success	658.8342 ASS Consumer behavior: A strategic approach	658.8342 ASS Consumer behavior: A strategic approach	658.8342 DES Consuming behaviour	658.8342 HAW Consumer behavior: Building marketing strategy	658.8342 KOR Consumer behavior and managerial decision making	Next

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