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Services marketing: Integrating customer focus across the firm

By:

Zeithaml, V. A

Contributor(s):

Material type: Text

Text

TextPublication details: McGraw-Hill, New Delhi: ©2015Edition: 6thDescription: xxxii, 711pISBN:

9781259026812

Subject(s):

Management

DDC classification:

658.81 ZEI

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	GCET LIBRARY MBA	MBA	658.81 ZEI (Browse shelf(Opens below))	Available		067794

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Previous	658.81 STI Sales management: Decision, strategy and cases	658.81 STI Sales management: Decision, strategy and cases	658.81 ZEI Services marketing: Integrating customer focus across the firm	658.81 ZEI Services marketing: Integrating customer focus across the firm	658.812 KIN Customer relationship management: Getting it right	658.812 KIN Customer relationship management: Getting it right	658.812 KIN Customer relationship management: Getting it right	Next

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