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Advertising and promotion: An integrated marketing communication perspective

Belch, George E.

Advertising and promotion: An integrated marketing communication perspective - 6th - New Delhi: Tata McGraw-Hill, ©2008 - xxvi, 779p.

ISBN: 9780070581944

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / BEL

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Advertising and promotion: An integrated marketing communication perspective

GCET Library
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