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Advertising and promotion: An integrated marketing communication perspective

By: Material type: TextTextPublication details: Tata McGraw-Hill, New Delhi: ©2008Edition: 6thDescription: xxvi, 779pISBN:
  • 9780070581944
Subject(s): DDC classification:
  • BEL 659.1
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Item type Current library Collection Call number Status Date due Barcode
Reference Books Reference Books GCET LIBRARY MBA MBA BEL (Browse shelf(Opens below)) Not for loan 040363

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