Advertising and promotion: (Record no. 5111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181001s2018 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581944 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | BEL |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | An integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Place of publication, distribution, etc | New Delhi: |
| Date of publication, distribution, etc | ©2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | GCET LIBRARY | GCET LIBRARY | MBA | 17/01/2009 | 430.00 | BEL | 040363 | 21/12/2018 | 02/04/2008 | Reference Books | 00001 |